Category → cars
The challenge for VW will not be less
The German automaker Volkswagen decided to bring in the new pickup Expoagro manufactured in Argentina for the world, which was named Amarok. He announced that will fight for a business of nearly $ 5.000 million annually. Toyota, Ford and Chevrolet, which dominate that market, was immediately put on alert. War broke out the 4×4.
This dependence on the automobile with the field is noteworthy
The challenge for VW will not be less. At its plant in General Pacheco, after an investment of $ 1,700 million, will manufacture 48,000 units this year of the new truck, and 10,000 of them the plans to sell in the country. The rest are exported to countries around the world. Is that war is global dye: Amarok with the German automaker is the first European origin that venturing into the segment of “mid-size pickups or up to 1 ton, always dominated by Americans and Japanese.
In Expoagro, the first examples of living with this truck so far are the preferred 4×4: Toyota Hilux, Ford Ranger (both domestically produced) and the Chevrolet S10 (coming from Brazil). This sample also reappeared in the Nissan, as New Frontier. Yesterday, according to the company, sold 9.
Why this concentration of agricultural brands in a sample? Because the agricultural sector (ie the farmers more companies of inputs and services) accounts for approximately 60% of the demand for pickups. This dependence on the automobile with the field is noteworthy. In 2008, a good harvest year, 44,000 units were sold. Last year, with drought, dropped to 34,000.
Leonardo Bech, Volkswagen, explained that centralized production of its 4×4 in the country because “we believe that this is the segment that are going to grow, especially in South America. Not only is strong demand for products but also from oil and mining. But besides the purchase of trucks grew by common people who want to combine ability to work with comfort. And the different automotive footprint is not lost.
John Abuin, commercial director of Toyota, said the 4×4 segment also has a stable demand, because the pickups are intensive refill on average every four years. Hopes that the Hilux, which is produced here since 1997, will continue leading the market.
At Ford, with 30% of the business, they feel very safe: the Ranger were awesome yesterday next to their executives.
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